I’m David Peel a retired journalist, writer and broadcaster having worked in local and regional newspapers and in BBC radio and television for 35 years  and for 20 years after that, ran the Peel Media Consultancy.   It offered marketing, public relations and communications advice to a variety of firms mainly in the hearing care sector.

I was lucky enough to be given the opportunity to study for a Masters degree in business administration (MBA) at the University of Bradford School of Management in the late 90s.